A Fully Responsive Redesign
Rather than code a full blown iOS/Android app or create an alternate "mobile version" of the website, we made the decision to go responsive and re-design the DecalGirl website using the Twitter Bootstrap framework.
Also implemented was a newer, easier to use menu, better content organization, a new search function, dedicated landing pages for popular content and clearer calls to action. Result? Substantially increased mobile usage, engagement, and conversion rates.