MacBook Composites

That’s not a photograph.

The more I use 3D rendering software like 3ds Max, the more I realize how easily studio and product photographers are being replaced by it. According to an article over at Fast Company, “75% Of Ikea’s Catalog Is Computer Generated Imagery” – and that was back in 2014. Sometimes it’s easier and makes more sense to use 3D models.

Instead of setting up the studio, positioning the lights, printing out several skins and applying them to all the laptops (dust free I might add), I simply used a 3D model of a MacBook and composited the skins digitally using Photoshop.

They’re resolution independent, reusuable, reposable, and re-lightable. Win-win all around.